Principal profiling


Principal profiling

What is it?

A principal profile is the use of accumulated knowledge of your principal's characteristics, history, and behavioral patterns to establish a general idea of who your principal is, how he might react to certain situations and if he might be living a high/low-risk lifestyle.

Why use it?

You simply cannot design a protection detail for any principal if you do not have a good idea of who the principal is and how he/she functions. The principal profile will contribute to your threat assessment. To complete the principal profile you will need to ask a lot of questions and do a lot of digging. Information is critical for principal profiling. The principal profile is also essential to indicate what level of threat your client is at and what the nature of the threat is.

Risk factors

Each principal profile will be unique from one to the next.
There will also be varying risk factors and levels of threat from one client to the next. So for you to draw up the most applicable protection detail and contingencies,  you have to know what it is you will be facing.

It might seem odd

Some questions at the start might seem irrational or inappropriate even, but at a later stage may prove to be the key in finding out why an attack might be made on your principal and possibly even how and which type of attempt might be made, or, you might even find that your client does not need your services at all.

What should it tell me?

Your principal profile should be able to draw a picture of one of the following scenarios:
1) A threat has been made towards your principal because of who he/she is.
2) A threat has been made towards your principal for who he/she represents.
3) A threat has been made towards your principal for what he/she represents.

Should I just go with the info my principal provides?

A principal may neglect to mention key factors when you run solely on his/her discretion and believe everything he/she says without running your investigation. You can easily find yourself in an unwanted and potentially career-damaging position when you are ill-informed or unprepared for a scenario.

Consider the 7 P's

1) People - The principal and closest relatives, friends, and business partners.  We must get to know on a professional level, the people that our principal comes into contact with every day or constantly. Clients are related to many people in lots of different ways. Either by blood, marriage, friendship, business, leisure, casually or intimately. Relationships can be a cause of many a problem.
2) Places - Places the principal and close relatives frequently visit. Where people are born, where children go to school, where they work, spend holidays, live, dine, and play, are all important things to know when assembling the principal profile.
3) Personality - Of the principal. The personality of your principal can draw different types of attention. Depending on the type of personality your principal has, it can draw unwanted attention, obsessive, and potentially dangerous persons. Especially some more adamant business people can have strong personalities that might aggravate others.
4) Prejudices - Prejudices are pretty simple. Many people develop prejudices from a very young age, past down from previous generations, and others form prejudices through personal experience. But they are real, and they can cause problems. You need to be aware of your principal's prejudices and ready to de-escalate any situation that can occur because of it. Also knowing the prejudices of potential attackers will help in identifying how and why an attack might occur. There are different types of prejudices, such as Culture, Race, Religion, Sex, Age, Controversy, Class, and even Nationality to mention a few.
5) Personal history - The history of your principal can provide crucial information that will help establish the profile of your principal. It might also help establish a picture of who might be posing a threat to your principal. You should look at the following, and any other things you might think of that is important to your principal.
- Schooling / Education / Qualifications
- Careers / Positions held
- Full name and title / Know name / Aliases
- Family members (current and previous) / Children
- Honors / Distinctions / Achievements
- Place of residence (Current and previous, family members) / Place of birth
- Medical history / Allergies / Medications / Blood group
- Marital status / Previous spouse
- Nationalities (previous and current)
- Languages
- Military service
- Political history
- Convictions
6) Political/religious views - This one cannot be missed or neglected. A person's political standing can make others unhappy. This could trigger an attack unknowingly or cause colleagues to act violently. You need to know what is the principal's political standing and is he/she an active member of a political party, and whether he will participate in political events.
The principal's religious believes and virtues will indefinitely cause some sort of unwanted result at one point or another. Knowing what your principal's religious standing is and how he/she was raised, will help to establish protocols and responses. You should be able to anticipate unwanted attention and work around them.
7) Private lifestyle - A principal's private lifestyle can expose him/her to various threats and situations. Some things are very confidential and you need to be aware that a protection officer might have to know things about the principal that can and will cause great damage to the principal's reputation. If you are uncomfortable with any of the principal's private lifestyle choices, it is best to move on to another project. But the more we know about the principal, the better we can prepare ourselves for unwanted scenarios. Think of some of the following questions:
- Does your principal work long hours? Is it from home or late hours at the office?
- Does your principal commit adultery?
- Does your principal like to visit clubs or other institutions? Does he/she like to entertain friends at home? or does he/she prefer to spend time alone with family?
- Is your principal an outdoors person, or a sportsman/woman?
- Does your client participate in more risky hobbies/sports such as racing or fighting?
- Does your principal prefer to drive his/her vehicles or utilize a chauffeur?
- Does your principal like to travel a lot or internationally?
- Does your principal enjoy a high-profile lifestyle and flaunt possessions/assets?
- Is he/she a substance abuser?
- Is your principal a workaholic?
You can get creative with the questions and learn to ask more specific things as time goes on.
After drawing up your principal profile you should be able to see key traits in your principal's personality and be able to identify if he/she is either a High-risk, Medium-risk, or Low-risk profile and use it to help formulate contingency plans. You will also be able to identify what type of people and organizations might want to threaten your principal and identify if they have the necessary motivation to follow through with the threat.
Read more one prejudices @
Learn more about different personality traits @